Promotion of a musical group: 5 steps to fame
Very often, groups come together only out of a desire to just play favorite songs with someone together. But if your dreams are much more ambitious, then to achieve them you will need a certain plan of action. However, you do not need to be scared in advance of exhausting schedules and big money expenses, because the initial promotion of a musical group does not require this at all. Five steps that anyone can take can lead you and your group to vocation and popularity, including world-class.
STEP ONE (AND MOST IMPORTANT): MATERIAL OPERATION
In order to find fans, perform on venues, make the whole Internet talk about yourself, and then the world … you just need to start creating. And a lot with enthusiasm. It is not necessary to be afraid of one’s own imperfection. After all, it has long been proven that in music the amount of time and effort spent always grows into quality. Experience and skill will come precisely in the process of creating the first masterpieces. STEP TWO: SPEECHES At once, “Olympic” no one collected. But there are many other sites that will gladly open their doors to beginners, and now they need to be actively used when promoting a musical group. Performances at your favorite school or at Student’s Day at the institute will give you the right to aspire to something more, but most importantly, the first fans and recognition will be there. Better if one concert venue immediately follows another, more prestigious. Therefore, performances at city holidays should be required. There are also various thematic festivals and biker rallies, which are gladly taken to “warm up” young performers. But to speak at events of this level, demos of good quality are often required. How to make them, we will talk in the third paragraph.
STEP THREE: FIRST RECORDING AND FIRST CLIP
Many very talented groups stop, unfortunately, in the second step. And the reasons for stopping them are fear and lack of money. But if everything is clear with fear, does it really need a lot of money to shoot the first clip or record a song in the studio? It is worth knowing that it will not work for free to make high-quality audio recordings. No, of course, you can try to record music tracks yourself (there would be a desire and equipment), but without a professional sound engineer it is very difficult to get the desired result in the end. Therefore, the rule that the avaricious pays twice is also relevant here. Again, at this stage, the promotion of a musical group does not need a full-fledged studio album. For a great start, 3-5 recorded songs are enough. In a regular professional recording studio, the cost of one song will be from 1000 rubles. And after you have the coveted disc in your hands, you can start shooting a video clip. To do this, consider the following: entourage, the image of musicians, the plot of the clip, sound. And if the plot may still be missing, the image will depend on the chosen style (or it, as a rule, has already been formed at the performances), there is high-quality sound accompaniment, then the problem with the surroundings can be solved for a very long time. However, there are several options that always find a favorable response among fans – this is a video production in the open air, on a highway or in the ruins of a building. Another plus is that you do not need to make out anything on purpose. But you should always remember about safety rules.
STEP FOUR: ROLLING THROUGH SOCIAL NETWORKS
If you do everything right, then you already have support groups in social networks created by fans. And if this does not exist yet, then for the promotion of a musical group they urgently need to be created. And let the most loyal fan, along with his assistants, carefully gain an audience through VKontakte, YouTube and Twitter. It is these three popular networks that allow you to implement the fourth point of the plan absolutely free and as efficiently as possible. Is it necessary to spam invitations at the same time or spend money on those who have several thousand people as friends? Let everyone decide for himself. But posting recorded audio and video, regularly updating recordings on pages, posting new photos on the walls, unsubscribing in the comments on topics related to your group’s creativity, and you need to communicate with your fans without fail. STEP FIVE: SEARCH FOR SPONSORS Perhaps this stage cannot be predicted in advance. After all, here the result largely depends on the case. Again, deafening success can come without outside help, and then the sponsor will not be needed at all. But if a sponsor is necessary, then in any case it is better to look for it among the organizers of events and festivals at which you will speak. And if your group is really talented and ambitious, then the issue of sponsorship can be decided by itself. The implementation of these recommendations is not a guarantee of one hundred percent success, but following them will definitely lead to positive results.